LI LiAssociate Professor
Management TEL: 86-20-84115115 EMAIL: lili239@mail.cathaycentury.comLI Li, Associate Professor in Lingnan (University) College, Sun Yat-sen University. He derived his Phd (in Operations Management), Mphil (in Operations Management) & BEng (in Automatic Control) from Hong Kong University of Science and Technology, Hong Kong Polytechnic University & Zhejiang University. Dr. Li’s current research mainly focuses on Operations Management-Marketing interface, Behavioral Operations, Operations Management-Economics interfaces and Operations Management-Accounting interface. Dr. Li has published multiple research papers as first or single author to top academic journal (UTD 24) and some decent academic journals, such as Production and Operations Management,European Journal of Operational Research, Transportation Research Part E,Journal of the Operational Research Society.
Research Areas
Operations Management-Marketing Interface, Behavioral Operations, Operations Management-Econ Interface, Service Operations Management, Supply Chain Management,Operations Management-Accounting InterfaceEducation
Doctor of Philosophy in Operations Management, The Hong Kong University of Science and Technology, Hong Kong. Master of Philosophy in Operations Management, The Hong Kong Polytechnic University, Hong Kong.Bachelor of Engineering in Automation, Zhejiang University, Hangzhou, P. R. China.
Professional Experiences
2015.01-2019.01, Assistant Professor in Department of Management, Lingnan (University) College, Sun Yat-Sen University. 2019.01-present, Associate Professor in Department of Management, Lingnan (University) College, Sun Yat-Sen UniversityPublications
Li, L., Jiang, L., & Liu, L. (2012). Service and price competition when customers are naive. Production and Operations Management, 21(4), 747-760.
Li, L., & Zhang, R. Q. (2015). Cooperation through capacity sharing between competing forwarders. Transportation Research Part E, 75, 115-131.
Li, L. & Jiang, L. (2018). Responsive pricing and stock redistribution: implications for stock balancing and system performance. Journal of the Operational Research Society, 69(7), 1006-1020
Li, L. & Jiang, L (2018). Horizontal subcontracting from competitors: when and what?. Production and Operations Management, 27(7), 1320-133.
Li, L. (2019). Cooperative Purchasing and Preactive Inventory Repositioning - Channel Balancing and Performance Improvement. European Journal of Operational Research, 278(3), 738-751.
Research Grants
National Natural Science Foundation of China: "Research on the Timing, Degree and Motivation of Cooperation Mechanism of Competing Enterprises in Multi-Channel Supply Chain," Grant No.71501195, 2016-2018Current Research
Modeling of Consumer Behaviors, Multi-Channel Retailing Network Design and Analysis, Consumers’ Network Effect Analysis, Cooperation between Competitors, Supply Chain Coordination in Competitive Environment, New Advertising Mechanism Analysis Freight Market Analysis.Teaching
Data Analysis Methods (Undergraduate, English course); Operations Management (MBA); Stochastic Dynamic Programming (PhD); Inventory and Supply Chain Management (PhD); Market Analysis (Master, English course); Management Decision Models (Undergraduate); Logistics Management (Undergraduate, English course); Dynamic Programming/Dynamic Optimization Methods (Undergraduate);